Public & Media Relations

Public Relations

Whether your goal is to increase attendance, grow a customer base, market a new campaign, or increase brand awareness within the community or region, Higher Public Relations can help. Want to increase attendance or registration numbers? Want to grow awareness of your new location or new service offerings?

Higher specializes in building and promoting awareness, and honing in on what the current community perception of your organization may be, and works with you to turn that perception around. Or, perhaps, the perception is strong, and your goal is to keep growing that positive energy. We use social media, press releases, speaking engagements, perception auditing and competitive landscape analysis, awards, direct mail campaigns, media relations and article placement (to name a few) to build a strategic marketing campaign. Campaigns can last anywhere from 6 months to years, depending on the nature of the need.

Danica's background includes years with D.C. Public Relations agencies and work as PR Manager client-side. She has landed hundreds of media opportunities and marketing victories for her clients since 2001.

We recognize that faith-based organizations, local non-profits, and small businesses need marketing but simply don’t have a line item in their budget for this need. Higher finds value and satisfaction in offering services at a discounted rate for these clients. Contact Danica at for a quote. Public Relations projects are charged on a project basis or a per-hour basis and all is agreed upon – with a written plan provided - at the time of hire. A 90 minute consultation meeting is priced at $75.

“Danica is an asset to our writing team. She asks insightful interview questions that yield solid, quality features and profiles. She’s a real team player and brings a relentlessly positive energy to the publication.”

— Betsy Burke Parker, Managing Editor, Piedmont Media

Services Include

  • Press release writing
  • Case study development
  • Authored article (ghost) writing & placement
  • Website wording & layout
  • Awards submission writing & management
  • Call for papers (speaking) abstract & submission
  • Executive/Board bio writing
  • Marketing collateral development
  • Event or product launch campaign
  • Interview preparation sheets
  • Internal communications (newsletter) development/writing
  • Client communications facilitation/writing
  • Proofreading & editing
  • Newswire distribution set-up
  • Media strategy development
  • Media interview facilitation
  • Securing media coverage
  • Press release media pitching
  • Case study placement in media
  • Creative pitching angles/story ideas & pitching to media
  • Pitching thought leaders to media for quote in article
  • Strategic pitching plan development
  • Product launch & media campaign
  • Social media campaign development and execution
  • Media training for spokespeople
  • Competitive intel gathering
  • Media contacts database development
  • Awards programs calendar building
  • Call for papers (speaking) calendar building
  • Industry event research
  • Editorial calendar building for all market segments
  • Social media planning, posting, blogging