Higher is a local public relations and freelance writing company focused on helping non-profits, small businesses, faith-based organizations, local government, corporate and community. Through strategic public relations and decades of writing expertise, Higher Public Relations and Writing Services helps organizations clarify, build, and communicate a message. The result is meeting goals and building a roadmap to success.
Located in Fauquier County, Higher Public Relations & Writing Services enjoys working with organizations with a heart in the Northern Piedmont region that contribute to the common good. An ideal client has a passion, a desire to better the community, or a mission to help others.
Through each client engagement, marketing project, and freelance writing endeavor, Higher hopes to leave a footprint of community contribution, ministry, and non-profit development. We believe that every interaction is an opportunity to move life forward towards these things. Specializing in writing and traditional PR and marketing practices, we strive to use our gifts for the common good.
Owner, Higher PR & Writing
Danica earned a BBA degree with a marketing concentration from Elon University in 2001, and has built a career helping organizations tell their stories. She spent 6 years in tech-PR with DC-based public relations firms, before pursuing local government and ministry work as an extension of her passion for people and positive change. Danica began to contribute PR services to small businesses and non-profits, and to freelance contributed writing for newspapers and magazines in 2010. Writing, story-telling and building established frameworks for growth are common throughout her career. Danica has helped larger clients sell into federal, corporate and consumer markets, with a focus on tech, healthcare, education and security. She has worked with non-profits, charitable groups and small local businesses to build their markets and expand their brands. Danica has spent the last two years building and implementing a comprehensive marketing and community relations plan for her largest client project to date, in the role of in-house Director of Marketing.
In 2014, Danica opened Higher Public Relations, LLC and dedicated the firm to helping clients point upward and outward, through marketing and strategic communications. In 2017, Higher Writing Services was added as an extension of the Higher PR business that focuses on the art of words to build and share messages. Higher PR clients tend to have: passion, a charitable heart, dedication to service - or a combination of all three! Together, Higher PR and clients work to make positive impact and positive change on the community and the world.
Danica has worked in public relations, community relations, local government, education, with non-profits, and in healthcare/tech marketing for 22 years. She is excellent at strategic marketing management and applying corporate business strategy to marketing planning in order to meet short and long term business goals. She also loves to contribute writing and reporting in the form of profile and feature stories for the media. As a digital marketing specialist, she offers social media management, blogging services, Website content development, strategic communication planning, and marketing/branding to unify and grow established and budding organizations.