Our Story

Our Story

Higher is a local communications company providing public relations, media relations, strategic marketing and freelance writing to non-profits, IT, healthcare and local communities. Through traditional and digital communications, we help organizations tell their story.

We believe nothing is as powerful as the written word. And messages and branding are supported by consistent accountability. What do you have to say? Let us help you deliver that message. 

The result of our work is often greater awareness, new audiences, more buyers, deeper connections, increased membership, wider reach, larger donation volume and new leads. Perhaps most importantly - the result of our work is often deeper understanding and greater trust for your organization among your audiences.

We believe good business and progress begins with relationship. Relationship remains key throughout strategy development, marketing implementation and your day to day business process. 

Located in Fauquier County, Higher enjoys working with organizations that contribute to the common good. An ideal client has a passion, a desire to better the community or the world around us, and have a mission to help others. This can be true in non-profit work, and also in healthcare and IT. 

Through each client engagement, marketing project, and freelance article, Higher hopes to leave a footprint of community contribution and relationship development. We believe that every interaction is an opportunity to move life forward towards these things. Connecting people and organizations to ideas, concepts, and messages that better the world around us is the heart and soul of Higher Communications. 

With more than 22 years of marketing and public relations experience, owner and principal consultant, Danica Low, applies years of local government, ministry, non-profit, B2G, B2B, healthcare, IT and K-12 education experience to connect with audiences in all sectors. What do you have to say? Let's tell your story.

Danica Low

Strategic Marketing Consultant

Public Relations Executive

Freelance Writer

Danica earned a Bachelors of Business Administration degree with a marketing concentration from Elon University in 2001, and has built a career helping organizations tell their stories. She spent 7 years in tech-PR with DC-based public relations firms and a Boston-based IT company, before pursuing local government and ministry work as an extension of her passion for people and positive change.

Danica began to contribute PR services to small businesses and non-profits, and to freelance writing for newspapers and magazines in 2010. Writing, story-telling and building established frameworks for growth are common throughout her career. Danica has helped larger clients sell into federal, corporate and consumer markets, with a focus on tech, healthcare, education and security. She has worked with non-profits, charitable groups and small local businesses to build their markets and expand their brands. She recently spent two and a half years building and implementing a comprehensive marketing and community relations plan for her largest client project to date, in the role of in-house Director of Marketing for a regional healthcare organization.

In 2014, Danica opened Higher Public Relations, LLC and dedicated the firm to helping clients point upward and outward, through marketing and strategic communications. In 2017, Higher Writing Services was added as an extension of the Higher PR business that focuses on the art of words to build and share messages. Higher PR clients tend to have: passion, a charitable heart, dedication to service - or a combination of all three! Together, Higher PR and clients work to make positive impact and positive change on the community and the world. Today, Higher Communications offers public relations, media relations, strategic marketing communications and freelance writing. Additional services such as resume and grant writing are offered upon request - see menu of services.

Danica has worked in public relations, community relations, local government, education, with non-profits, and in healthcare/tech marketing since 1999. She is excellent at strategic marketing management and applying corporate business strategy to marketing planning in order to meet short and long term business goals. She also loves to contribute writing and reporting in the form of profile and feature stories for the media. As a digital marketing specialist, she offers social media management, blogging services, Website content development, strategic communication planning, and marketing/branding to unify and grow established and budding organizations.

She lives in Fauquier County with her husband and teen children. She's an active member of the Fauquier Chamber of Commerce, the Public Relations Society of America, and local non-profits which she supports with her time and pro-bono work.